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On June 13-14 2018, SURCAR launched the first edition in North American at the Roostertail in Detroit, Michigan.

Over 200 highly qualified Automotive Experts gathered together to participate in the very first SURCAR North American Conference, with the main theme “Market Changes Drive Innovation in Paint and Process”.

70% of the registrants filled out a two-page conference evaluation form, and their replies represent a major evaluation exercise. The SURCAR North American Committee members also interviewed people throughout the conference and provided with more personal comments which helped to complete the overall evaluative picture.