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Transforming the Automotive Industry using Advanced Analytic

Keynote Address (June 13)- Paul Ballew



Paul will speak about how advanced analytics are transforming the Automotive Industry at the SURCAR Detroit Congress.


Paul Ballew is the Vice President and Chief Data & Analytics Officer at the Ford Motor Company. Appointed in December 2014, Ballew leads Ford’s global data and analytics teams including development of new capabilities supporting connectivity, autonomy and smart mobility.

Prior to joining Ford, he was Executive Vice President and Chief Data, Insight & Analytics Officer at Dun& Bradstreet. In this capacity he was responsible for the company’s global data and analytic activities along with the company’s strategic consulting practice. Previously, Ballew served as Nationwide’s Senior Vice President for Customer Insight and Analytics. He directed customer analytics, market research, and information and data management functions, and supported the company’s marketing strategy. His responsibilities included development of Nationwide’s customer analytics, data operations and strategy. Ballew joined Nationwide in November 2007 and established the company’s Customer Insights and Analytics capabilities. Prior to joining Nationwide, Ballew was employed by General Motors and served as General Motors Corporation’s Executive Director for Global Market and Industry Analysis. He was responsible for the company’s research, consumer data and information, forecasting and sales, and customer, economic and industry analytic functions. He also directed the company’s Sales and Marketing strategic planning activities in North America and served as a senior director for global product planning activities. Prior to joining GM, Ballew was a Partner for J.D. Power and Associates. At J.D. Power, Paul was responsible for global analysis, forecasting and the establishment of the firm’s consulting activities. During his tenure, he was the company’s senior advisor on industry conditions and corporate strategy. Before joining J.D. Power, Ballew was a Research Officer and Senior Economist with the Federal
Reserve specializing on the automotive industry. Responsibilities included the oversight of the Fed’s automotive research activities, serving as an advisor to the President of the Federal Reserve Bank of Chicago and advising the Board of Governors.

(Source Ford Motor Company)